Jeb Brugmann


Jeb offers four different ways to explore strategic challenges together in a practice-oriented way.

Presentations reframe issues so that we can see them differently and thereby generate new insights. Jeb’s presentations always address the practice implications of strategic challenges for cities, companies, government, or professional groups, shedding light on a way forward. (Time requirement: 45 minutes – 2 hours).

Private consultations explore more specific, often sensitive practice challenges in greater detail, and conceptualize processes or programs to address these challenges. Private consultations often follow a presentation. (Time requirement: 30 minutes – 2 hours).

Walking seminars are guided, small group excursions with Jeb to generate “next practice” thinking from the pavements, interiors, and daily interactions of a particular kind of settlement or market segment. They provide an opportunity to interpret and problem-solve together in real world places. (Time requirement: 3-6 hours).

Immersion exercises are extended, structured learning experiences designed to strip away conceptual and emotional impediments to fresh understanding and insight. They provide teams with common reference points for working on a new challenge. The direct experience of extended observation and interaction with people in their daily lives is immediately followed by a facilitated group debriefing and insight generation exercises. Immersions also help new teams create an all-important “emotional contract” with a community or market segment that motivates creative problem-solving and commitment to deliver. (Time requirement: 6 – 72 hours).

Strategy and innovation consulting using The Next Practice innovation process. Click here for more information.

Jeb takes pride in tailoring engagements to the needs of each group. To engage Jeb for one or a combination of the above activities contact:

Available presentation topics

Jeb is currently offering presentations on the following topics:

Welcome to the Urban Revolution. This general global affairs talk explores the economic logic and dynamics of global urbanization, and explains why it produces so much surprise crisis, even as it offers unparalleled opportunities to address global problems. It encourages audiences to engage in the details of their cities’ development to co-create unique places that are customized to the strategies and values of their resident-users.

What Is “Urban Strategy?” Why do our cities so rarely develop according to our plans, or even reflect identified best practices? This talk makes the case for a new discipline, called “urban strategy,” introducing a new approach for shaping a city’s growth over the course of a few growth cycles to achieve ambitious development objectives. It takes guidance from the unique strategic achievements of cities like Barcelona, Chicago, and Curitiba to explore the first principles of this new discipline.

Creating Urban Advantage: User-centered city building. This talk draws on cutting-edge practices in business strategy, local economic development, and design to show how place-based competitive advantage can be developed through the co-creation of new local urbanisms—customized places tailored to the requirements and strategies of particular user communities.

The Emerging Consumer: Your Next Business Partner?. Jeb tailors presentations on the creation of material, profitable businesses serving households at the “bottom of the pyramid” for specific industries and companies. He presents examples of current practice to demonstrate how companies can confront the unique challenges of the “BOP” market. This presentation is often used as a kick-off to a BOP strategy workshop.

Getting Concrete about Climate Change: “It’s the Cities, Stupid”. The international community knows that 75% of world energy consumption occurs within urban systems. But for twenty years climate scientists and international negotiators have failed to develop an urban systems approach to this urgent problem. Speaking from his extensive first hand experience working with cities to reduce their greenhouse gas emissions, Brugmann shows how the ultimate climate solution requires a concerted effort at six scales of the “world urban system” to reconcile Earth’s climate system with our growing cities.

Feeding Tomorrow’s Billions. This presentation addresses the enormous challenge of creating a stable food supply for a pending 9 billion people, who are increasingly hungry for protein. Drawing on his broad experience in bottom-up development and co-creation, Brugmann describes and makes the case for city-region urban food strategies.